Canal Walk is the only shopping centre in the country that has successfully
established itself as a true super-regional, according to the findings of
research undertaken by Urban Studies.
The research found that 76% of Canal Walk's customers come from across the
Greater Cape Town area with a further 14% coming from surrounding towns in
the region as far afield as Stellenbosch, Somerset West,
Worcester/Wellington, Vredenburg/Velddrif/Saldanha,, Malmesbury/Moreesburg,
Mamre, Saladanha, Vredenburg, Caledon/Grabouw, Paarl, Darling and
Montague/Robertson.
The remaining 10% of customers are made up of domestic tourists from
elsewhere in South Africa (4%) and international tourists (6%).
The research found that 30% of shoppers lived within a 10 minute driving
time from the centre while 13% travelled for 30 minutes or longer.
Canal Walk, which opened two and a half years ago, is already enjoying a
higher than expected loyalty from its customers. A total of 51% of
respondents indicated that they supported the centre weekly or more often,
with a further 31% reporting they visited the centre at least once or twice
a month. Over 7% were first-time visitors.
Strong support for the centre's night-time trading was also shown with 31%
indicating that they support Canal Walk during the evenings. This was
significantly higher than the 24% benchmark figure used in the study. Canal
Walk was benchmarked against three major shopping centres.
According to the research findings, Canal Walk has succeeded in establishing
itself as both a shopping and leisure/entertainment destination with an
average time of 188 minutes being spent in the centre compared to a
benchmark figure of 162 minutes. Clothes and shoes shopping, restaurants and
coffee shops and grocery shopping were cited as the main reasons for
visiting Canal Walk.
That the centre fulfils a combined shopping experience was supported by the
fact that 42% of respondents came to the centre as a family, 32% as a couple
while single shoppers represented only 12%.
A solid 99% of respondents spontaneously mentioned something positive about
the centre. The most important of these were the strong tenant mix and
variety of stores, the design, layout and atmosphere of the centre, the
extended trading hours, the high security, good maintenance and management,
plentiful parking, competitive prices and excellent service.
Publisher: Cape Business News
Source: Cape Business News
Canal Walk draws customers from far afield.
Posted On Monday, 26 May 2003 02:00 Published by eProperty News
Canal Walk is the only shopping centre in the country that has successfully established itself as a true super-regional, according to the findings of research undertaken by Urban Studies.
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