Anchored by Checkers, Edgars and Woolworths, Goldfields Mall will have a footprint of 34 000 m² in the heart of Welkom’s CBD comprising some 100 retail outlets in total.  .

With the launch planned for 28 October 2010, shoppers in this Free State town will, for the first time, have the likes of Truworths, Foschini, Mr Price Sport, Clicks, Reggies and many other favourites together under one roof – in a convenient, modern and comprehensive one-stop shopping experience.

According to Retail Africa’s national leasing manager, Richard O’Sullivan, the mall will consolidate the current retail on offer in Welkom. “It is adjacent to the Goldfields Casino and the building has incorporated the old Joshua Doore retail complex, most of which has been demolished and rebuilt.It will offer real convenience, safe and easy access, ample free parking and a pleasant environment. It will be positioned as ‘the heart of Welkom’, a promise that it will fulfil by being a true community mall, even though it will offer the diversity,  scale and the overall shopping experience of a regional centre.”

The mall will attract shoppers from a population of some 400 000, living as far afield as Odendaalsrus, Virginia and Hennenman. The centralised retail offering promise to boost the local economy – keeping capital in the city, as Welkom residents will no longer have to undertake their customary shopping trips to Bloemfontein.

The construction phase has already created an estimated 1,400 temporary jobs and post-launch, the mall is expected to provide in excess of 1,200 further employment opportunities.

The retail offering will comprise all the categories associated with a development of this scale – from several known national retailers to independent outlets, bringing together a retail experience that will cater for all the shopping needs - from fashion and accessories to home ware and services. 

The mall is in a highly visible location, with easy and convenient access by the city’s exceptional road infrastructure.

Architecturally, the one level mall is a modern take on the sheet metal structures typically used in early mining settlement with modern finishes in restrooms, mall furniture and complimented by ample natural light.

A central restaurant piazza will function as the heart of the mall. Reminiscent of a town square or village common, this sheltered area will strengthen the position of Goldfields Mall as the “heart of the Welkom community”.