Charles Erasmus

Charles Erasmus serves as Senior Brand Strategist at Brand Union.


Charles has more than 15 years experience in branding and communications.

He has collaborated and co-conspired with many leading businesses to take their brands to the next level of growth and success.

His strengths lie in harnessing deeper market and brand insights to identify key opportunities for winning the hearts and minds of consumers and outmanoeuvring the competition.

Charles worked as Senior Strategy Consultant at Yellowwood Future Architects, Partner and Account Management at The Brand Distillery and Account Director at TBWA\Hunt Lascaris.

He completed a National Diploma in Graphic Design at Technikon Pretoria.

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