Falling bookings from SA's traditional international arrivals and local business in the downturn exposed hotel oversupply after the 2010 soccer World Cup. 

Redefine Hotels and BDL Management have today announced a merger between the two companies to create Redefine BDL Hotels. The merger will create the largest independent hotel management company in the UK with 60 hotels under management, representing 6,700 rooms. 

Diversified income focused property firm, Redefine International, announced in 2012 that it has through its 71% held subsidiary Redefine Hotel Holdings (RHH) Limited, acquired  60% of the issued shares in BNRI Earls Court Limitedfrom Camden Lock and Earls Court LLP for the purchase price of GBPounds 8.7 million. The purchase price plus transaction costs of £0.4 million reflected a net initial yield of 7.5% and was funded by the Company and its co-investors in RHH on a pro-rata basis.