It has never been easy to get a new project launched and the plain truth is that developers have to be some of the most persevering people in the entire construction sector. It is opined that at this stage in South Africa’s economic history, far too few new projects are being launched, to the detriment of the entire residential sector. Setting out of the process, along with some of the realistic challenges, may however encourage owners sitting on land to consider its potential and further development.