Scooping double golds in the Footprint Marketing Awards category, Marketing Concepts’ excellence at Canal Walk was recognized for both the outstanding ‘Cape Town’s Got Talent’ promotion, and the grand opening of the new Canal Walk Boulevard Shopping.
Marketing Manager of Canal Walk, Camilla Lor of Marketing Concepts says: “We are delighted to be recognized by our industry through these prestigious national awards. Even more so as we are the only shopping centre to achieve two awards.”
Wayne Abegglen, Canal Walk CEO is equally pleased with the awards. “The Canal Walk marketing team works tirelessly to innovate campaigns and promotions that create an environment that shoppers will enjoy and that enhance the overall experience at Canal Walk. Importantly, these efforts contribute to the centre’s attractiveness which benefits our retailers enormously.”
The Spectrum Awards honour innovation, creativity, vision and excellence across four categories: retailer, service provider, design and development and marketing.