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Creating groundbreaking retail footprints up Africa

Posted On Wednesday, 09 September 2009 02:00 Published by
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Leading South African retail broking company Broll is making a successful foray into other African countries – flexing its reach and expertise in negotiating retail leases, helping new shopping centres with their tenant requirements and maximising the ongoing performance of these centres

 Hilton Dukes

Acknowledged as one of the leading companies servicing the strategic requirements of major shopping centres in South Africa, Broll also offers professional advice for retailers seeking to secure the best locations and leases to expand their businesses to access new markets.

Says Hilton Dukes, Broll Director Retail, “Visitors and travellers across Africa who are familiar with top South African brands may be pleasantly surprised to see Game Mr Price, Identity and Truworths outlets in Ghana. These are a few examples of Broll’s in-roads into African countries.”   
 
The group’s move beyond South African borders has been easily facilitated by its retail expertise, resources and infrastructure. Says Dukes, “Our footprint spans the African continent, including Namibia, Ghana, Malawi, Nigeria and most recently Mauritius and plans are underway to expand further into other African markets.”

This is all leveraged off the Broll’s wealth of experience and knowledge of South African shopping centres, which is now being applied to growing shopping centre prospects in other developing countries.

“Many of the leases that Broll negotiates are for South African retailers – helping to expand markets for South African companies and thereby strengthen our own economy,” adds Dukes.

Broll’s projects in the rest of Africa demonstrate not only an expansion of its footprint, but also for that of some leading South African retailers. Its latest project, The Mall of Mauritius, negotiations are advanced with tenants including Shoprite, Pick n Pay, Fruit & Veg City, Woolworths, Truworths, Quicksilver, Billabong and KFC.

In Dar Es Salaam in Tanzania, Broll negotiated leases for the 20,000sqm Milimani City development, securing retailers such as Game, Shoprite, Truworths, Identity, Mr Price. In Namibia, Broll negotiated leases with leading retailers for the 30,000sqm Wernhil Park including Woolworths, Pick n Pay, Jet, C N A, House & Home and Ackermans.

Broll also successfully negotiated leases for the 21,000sqm Accra Mall in Ghana. Here, top retail tenants include Shoprite Supermarket, Game, Silverbird Cinemas, Mr Price, Truworths, Identity, Nike and Puma.

In all these cases Broll provided strategic leasing solutions aimed at attracting the right tenant mix. “These detailed assessments rely on quality information, experience and a thorough understanding of the client’s requirements, and it’s this we strive for,” says Dukes.

Through a well demonstrated understanding of the retail environment, Broll has over the years developed a reputation as a leader in leasing retail shopping centres. It is no wonder then that its listed property sector clients include the likes of leading listed companies such as Fountainhead, Redefine, Accucap. Large unlisted property clients include Atterbury and Pareto.

Says Dukes, “Our client-centric approach is based on our commitment to establish and build good relationships with all our clients and retailers, regardless of how small or large these clients operations’ may be.”

Broll Retail is well represented across South Africa, and this, combined with excellent market intelligence has enabled an optimal servicing of the companies diverse portfolio and external clients. Examples of projects undertaken by Broll include the 45,000sqm Savannah Mall in Polokwane, where the company was responsible for leasing of the redevelopment and expansion. This centre opens in October 2010.

Broll is also responsible for the leasing of the new 15,000sqm community centre at Village Mall at Hartebeespoort and the 25,000sqm redevelopment of The Village at Horizon in Gauteng is another of its successful leasing initiatives.

Other projects completed by the Broll Retail Consulting team in the last 18 months include; the redeveloped Goldenwalk Shopping Centre (Gauteng), Benmore Gardens (Gauteng), Thornhill Shopping Centre (Polokwane),  Moreleta Plaza (Gauteng), Berea Shopping Centre (Kwa-Zulu Natal), Westwood Shopping Centre (Kwa-Zulu Natal).

Broll Retail Consulting also provides leasing services to the Broll Management portfolio which includes large regional shopping centres like Centurion, N1 City, Blue Route, Cresta, Southgate, Mimosa and smaller regional and convenience centres across South Africa.

Last modified on Monday, 14 April 2014 11:05
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